What the purpose of the website?
What is its objective to sell goods or services?
Need to take a good look at the website to get a feel for it and the goods/services that it offers.
Imagine I am a customer and think what my first impressions would be. First impressions are very important- you can be put off in seconds if its not a good one.
What is its objective to sell goods or services?
Need to take a good look at the website to get a feel for it and the goods/services that it offers.
Imagine I am a customer and think what my first impressions would be. First impressions are very important- you can be put off in seconds if its not a good one.
What is its aim? What is it going to sell? How is it going to draw people in? etc
How is it structured?
The structure is also very important.
You need to become familiar with the layout quickly and be able to navigate easily.
No problems should occur on the website as it does not give a good message about the company.
Frames are often used to ensure that a customer does not get lost inside the depths of the website. Designers often keep the pages simple and uncluttered to make sure they are easy to the eye.
If each page follows a similar layout then it avoids confusion and gives the website its own style.
Search boxes are a necessity on a big website becausr they mean that people can find things quickly and easily without having to go through lots of menus and pages to find what they want.
The goods and/or services it offers:
It should be easy to see what type of goods or services a website offers.
A website selling tools for builders isn’t going to be pink with pictures of shoes.
It will appeal to the target audience- middle aged men. So it would be fairly plain with lots of images and easy to use.
What is the use if of the website if you can't even tell what it is selling?
What is the use if of the website if you can't even tell what it is selling?
The product information provided:
A website can use many techniques to provide info- multimedia- images, descriptions and videos.
It is important to provide as much info as possible so that the customer knows exactly what they are getting and is not disappointed with their purchase.
By law the information provide must be honest and not make false claims.
Clicking on the info often opens a more detailed description of enlarged image/video.
The idea is for a brief overview to be on show but more info available if someone is interested.
Types of transactions that can be made:
A transaction is where interaction takes place with a database management system.
I need to see how a shopper would interact with the website and the methods used to collect the data.
When shopping online the stock and customer database is very complicated. Transactions can be made be made as simply as clicking on an image of an item to see if there are any in stock.
However it may require a customer to fill in a form for data capture.
Usually the info required is:
Name, Address, Contact Number, and payment details, delivery/ shipping address.
Credit card details must be verified- needed to validate the card and name and address of the person paying the bill and the delivery/ shipping address.
This data is usually captured through a form where boxes are filled in or there are drop down menus where you have to choose from a few options.
Some websites also allow the customer to track orders and see if an item is in stock. On most websites you will register as a user by entering your details which will be stored in a database. Other transactions might include being able to edit you customer details.
The methods used to capture customer information:
Websites use many methods to capture customer information. Some of them are open and obvious- overt methods. With these methods the customer knows that the information is being taken.
In other cases the information is collected without the customer realising. This way of data capture is called a covert method as the participant is not aware they are contributing.
The amount of information that is collect in the is way is quite considerable. Some websites when taking credit card details will log the IP address of the computer making the transaction. Since IP addresses are allocated to a computer by the ISP they can easily be traced back to a particular computer. This helps reduce fraud.
Other methods of clooecting data involves a code on the website that leaves cookies on the users computer. The cookie contains a code that indentifies a computer when it returns to a website. When using cookies, a company can see how often you visit a website, how long you stay for and what you look at.
Codes on a webpage can also log statistics such as, which search engine reffered you to the website and the words you put into the search. His enables the company to see what methods bring people to a website. Thet can even tell which browser you are using and the computers operating system.
The technique used to engage, retain and entice customers:
With a website there is no sales person to persuade a customer to buy goods or for a customer to buld up a relationship with the vendor helping to ensure that the customer comes back. The website have to do this.
Therefore it needs to make sure it is well known, easily accessible. They should be encouraged to visit.
Special offer banners and the like are used to keep a customer looking on the site once they are on it. Everything needs to be really eye catching.
Advertising makes the website well known. Many shops put there stores web address on the plastic carrier bag. A well chosen URL is also very important- if the web address is
It is important to provide as much info as possible so that the customer knows exactly what they are getting and is not disappointed with their purchase.
By law the information provide must be honest and not make false claims.
Clicking on the info often opens a more detailed description of enlarged image/video.
The idea is for a brief overview to be on show but more info available if someone is interested.
Types of transactions that can be made:
A transaction is where interaction takes place with a database management system.
I need to see how a shopper would interact with the website and the methods used to collect the data.
When shopping online the stock and customer database is very complicated. Transactions can be made be made as simply as clicking on an image of an item to see if there are any in stock.
However it may require a customer to fill in a form for data capture.
Usually the info required is:
Name, Address, Contact Number, and payment details, delivery/ shipping address.
Credit card details must be verified- needed to validate the card and name and address of the person paying the bill and the delivery/ shipping address.
This data is usually captured through a form where boxes are filled in or there are drop down menus where you have to choose from a few options.
Some websites also allow the customer to track orders and see if an item is in stock. On most websites you will register as a user by entering your details which will be stored in a database. Other transactions might include being able to edit you customer details.
The methods used to capture customer information:
Websites use many methods to capture customer information. Some of them are open and obvious- overt methods. With these methods the customer knows that the information is being taken.
In other cases the information is collected without the customer realising. This way of data capture is called a covert method as the participant is not aware they are contributing.
The amount of information that is collect in the is way is quite considerable. Some websites when taking credit card details will log the IP address of the computer making the transaction. Since IP addresses are allocated to a computer by the ISP they can easily be traced back to a particular computer. This helps reduce fraud.
Other methods of clooecting data involves a code on the website that leaves cookies on the users computer. The cookie contains a code that indentifies a computer when it returns to a website. When using cookies, a company can see how often you visit a website, how long you stay for and what you look at.
Codes on a webpage can also log statistics such as, which search engine reffered you to the website and the words you put into the search. His enables the company to see what methods bring people to a website. Thet can even tell which browser you are using and the computers operating system.
The technique used to engage, retain and entice customers:
With a website there is no sales person to persuade a customer to buy goods or for a customer to buld up a relationship with the vendor helping to ensure that the customer comes back. The website have to do this.
Therefore it needs to make sure it is well known, easily accessible. They should be encouraged to visit.
Special offer banners and the like are used to keep a customer looking on the site once they are on it. Everything needs to be really eye catching.
Advertising makes the website well known. Many shops put there stores web address on the plastic carrier bag. A well chosen URL is also very important- if the web address is
www. theshopname .co. uk
Or
Or
www. theshopname.com
then people are likely to find it through trial and error.
then people are likely to find it through trial and error.
When customers find the website it is very important that they become engaged in the pages as quickly as possible. The aim is to keep people on your website for as long as possible.
The links should be fast and the navigation should be easy as not to irritate a customer.
Also clear presentation and sufficient information is important.
Information should be updated regularly and have up-to-date prices.
Any images should show the latest products not something that is out of date.
The visit to the website should be enjoyable and its usability and accessibility should be very good and say a lot for the company.
The links should be fast and the navigation should be easy as not to irritate a customer.
Also clear presentation and sufficient information is important.
Information should be updated regularly and have up-to-date prices.
Any images should show the latest products not something that is out of date.
The visit to the website should be enjoyable and its usability and accessibility should be very good and say a lot for the company.
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